Marketing Operations Specialist - Data-Driven Growth & Strategy

Join Leslie Corporation as a Marketing Operations Specialist and play a pivotal role in shaping data-driven marketing strategies for a leading solutions provider. Based in the vibrant hub of Canggu, Bali, you’ll collaborate with cross-functional teams to optimize marketing campaigns, analyze performance metrics, and drive measurable growth. This is your chance to work with cutting-edge tools and a dynamic team in a stunning location.

In this role, you’ll be responsible for managing and optimizing marketing campaigns across multiple channels, from email and social media to paid search and display advertising. You’ll work closely with our marketing and sales teams to ensure seamless execution and maximum impact. With a focus on data-driven decision-making, you’ll use tools like Google Analytics, Google Ads, and Meta Business Suite to track and analyze campaign performance.

📋 Tanggung Jawab Pekerjaan

• Manage and optimize marketing campaigns across digital channels, ensuring alignment with business goals and KPIs.
• Leverage data analytics tools to track campaign performance, identify trends, and make data-driven recommendations.
• Collaborate with cross-functional teams to develop and implement marketing strategies that drive customer acquisition and retention.
• Monitor and report on key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.
• Stay up-to-date with industry trends and best practices in digital marketing, applying insights to improve campaign performance.
• Work closely with the sales team to align marketing efforts with sales goals and pipeline management.
• Manage and optimize paid search, social media, and display advertising campaigns using platforms like Google Ads and Meta Business Suite.
• Conduct A/B testing and multivariate testing to optimize landing pages and improve conversion rates.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in marketing operations, digital marketing, or a related role.
• Proficient in data analytics tools such as Google Analytics, Google Ads, and Meta Business Suite.
• Strong understanding of marketing automation platforms like HubSpot or Marketo.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Familiarity with CRM systems such as Salesforce or HubSpot is a plus.
• Certification in Google Analytics or Google Ads is a strong asset.

🛠️ Keahlian

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